Branding + Website Design

Creation of logo, print + digital graphics, website including photos. Art direction of photoshoots.

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Goal: Create a brand that reflected the creative, friendly style of the designer. 

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The clients philosophy  "Creating a beautiful home doesn't have to be expensive or stressful." therefore she wanted a warm and inviting feeling to her brand. We created a color palaette of blue/gray neutrals against the fun pop of red.

In the visual storytelling of her work, we focused on the cozy details with in the spaces.. The photos' composition were intentionally  shot with a square cropping in mind - reenforcing the square of the logo shape + printed pieces..